体育营销


Undergraduate
|
理学学士

Program Details

One of the fastest-growing career fields in the country involves the advertising and promotion of sports, 以及泽维尔在辛辛那提的位置, 俄亥俄州让你置身于一个充满活力的, 体育社区.

作为一名体育营销专业的学生, you’ll learn the skills it takes to bring fans together through courses in 公共关系, advertising, 数码媒体及其他. Students in the sport marketing major participate in field experiences at regional organizations, gaining the professional skills needed to succeed after graduation. Graduates of the sport marketing major have gone on to work for the 辛辛那提猛虎队, 辛辛那提红人, 美国职业足球大联盟和更多.

澳门银河网站 is nationally recognized as a top university by U.S. News & World Report, 普林斯顿评论 and Forbes. 99%的学生, 包括体育营销专业的学生, are working, volunteering or in graduate school within six months of graduation (Class of 2022).

Degree Awarded

体育营销理学学士学位

Curriculum

The sample course sequence below illustrates class offerings for the 体育营销 major. 咨询官方 澳门银河网站课程目录 详细的注册和咨询信息.

Fall

  • 体育管理110 -体育管理入门 ............ 3cr.
  • 数学视角选修课 ............ 3cr.
  • CORE 100 -第一年研讨会 ............ 3cr.
  • 哲学100 -伦理导论 ............ 3cr.
  • 第二语言 ............ 3cr.
  • 核心101:GOA合作课程计划1 ............ 3cr.

Spring

  • 体育管理195 -美国体育史 ............ 3cr.
  • 沟通101 -口头沟通 ............ 3cr.
  • 神学111或CORE 100............ 3cr.
  • 第二语言II ............ 3cr.
  • ENGLISH 101 – English Composition or ENGLISH 105 - Rhetoric............ 3cr.
  • 核心102:GOA合作课程计划II ............ 0cr.

Fall

  • 体育管理132 -体育社会学 ............ 3cr.
  • 社会科学选修课(ECON 200或以上) ............ 3cr.
  • 历史观点选修 ............ 3cr.
  • 科学观点选修 ............ 3cr.
  • Philosophical Perspectives Elective (PHIL 200 or Higher) ............ 3cr.

Spring

  • 经济学201 -宏观经济原则 ............ 3cr.
  • 管理200 -组织管理............ 3cr.
  • 自然科学选修课 ............ 3cr.
  • 神学观点选修 ............ 3cr.
  • MATH 116 – Elementary Statistics or MATH 156 – General Statistics............ 3cr.

Fall

  • SPORT MANAGEMENT 322 - Facility and Event Management ............ 3cr.
  • 207 -人际沟通 ............ 3cr.
  • 体育管理410 -体育伦理 ............ 3cr.
  • 市场营销300 -市场营销原则 ............ 3cr.
  • BUSINESS ANALYTICS INFORMATION SYSTEMS 220 - Management of Information Technology............ 3cr.

Spring

  • 体育管理310 -体育营销入门 ............ 3cr.
  • 传播艺术选修课 ............ 3cr.
  • 英语205 -文学 & 道德想象力............ 3cr.
  • 人文选修课 ............ 3cr.
  • 会计200 -财务会计入门 ............ 3cr.
  • 体育营销选修 ............ 3cr.

Fall

  • 体育管理348合法 & 体育伦理问题 ............ 3cr.
  • 商业法300 -法律环境 ............ 3cr.
  • 体育管理选修 ............ 3cr.
  • 创意视角选修课............ 3cr.
  • 传播艺术选修课............ 3cr.
  • 体育营销选修 ............ 3cr.

Spring

  • 体育管理495 - Internship............ 9cr.
  • 体育管理选修 ............ 3cr.
  • 体育管理选修............ 3cr.
  • 核心499 -核心顶点............ 0cr.

Sample Courses

Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the 体育营销 major at Xavier:

设施和事件管理(SPMG 322 Planning and managing athletic, physical education, recreation and other sport facilities. Basic concerns in developing and organizing events in sports areas.

美国体育史(spmg195) - 这门课程提供了对历史的概述, 以及社会, political, cultural, technological and economic trends that have shaped the sport industry in the United States. Particular emphasis is placed on the period from 1800 to the present.

体育社会学(SPMG 132) - 体育对社会的影响. 社会结构. The integration of sport with other social institutions.

体育的法律和道德问题(SPMG 348) - Basic legal principles affecting the management of physical activity and sports programs. 责任、过失和风险评估.

体育营销(SPMG 310) - 课程探讨营销计划, current trends, sponsorships, 活动筹款, 公共关系, promotions using the marketing mix applied to the sport industry.

体育道德(SPMG 410) - Course is designed to provide an examination and discussion of ethical, managerial, and moral issues related to individuals who work and participate in the area of sport and physical activity.

职业生涯的结果

99% 澳门银河网站的学生, 包括体育营销专业的学生, are employed, in graduate school or working in volunteer or service positions within six months of graduating (Class of 2022).

Top Jobs: Account Executive, Business Analyst, Health Advocate / Resource & Information Specialist, Marketing and Sales Associate, Program Director, Ticket Sales Rep

学生工作安排: 辛辛那提红人, Buffalo Bills, 辛辛那提猛虎队, 美国足球大联盟, 辛辛那提娱乐委员会, 印第安纳波利斯小马队, 全面优质物流密尔沃基雄鹿队, FC Cincinnati, 飞猪马拉松

Student Clubs

体育商务俱乐部

The 体育商务俱乐部 provides networking opportunities for students interested in a career in sports through meetings, 社交活动和演讲嘉宾活动. 俱乐部的目标是提供洞察力, opportunities and experiences to prepare members to excel in the sport business industry. 

All For One

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. 学生能从他们的教育中得到最大的收获, from rigorous classroom studies to experiential learning in the real world.

做正确的事

Student in the sport marketing program studying with another student

Learn about basic legal and ethical principles affecting physical activity and sports programs including liability, negligence, and risk assessment through several courses in the four-year curriculum, 比如体育中的法律和道德问题, 与商业法.



Work the Pig

A group of runners participating in Cincinnati's annual Running Pig Marathon

辛辛那提的飞猪马拉松, 董事会里有澳门银河网站的教授, was recently named one of the top 20 international marathons by Runner’s World magazine. Help manage the event each May with other students in the sport marketing major.



Be Healthy

Student in the sport marketing major running on an indoor track in Xavier's recreation center

Walk to the new Recreation Center in the Health United Building to swim in the indoor pool, 在多个球场打篮球, 在有氧室或高架轨道上跑步, 在举重训练室锻炼肌肉. Stop by the café for a healthy snack before heading back to class or home.


Visit HUB

以优异成绩毕业

你在寻找学术挑战吗? The University Scholars Honors Program offers incoming students a more challenging curriculum and close support from professors while completing their undergraduate degree. Acceptance into the program is highly selective and includes a $2000 travel grant.

大学学者荣誉计划详细信息

澳门银河网站体育营销专业

Graduates of 澳门银河网站 体育营销 program earn a 体育营销理学学士学位 and go on to work in a variety of sport or sport-related settings, including with professional sports teams but also in many other exciting settings. Recent graduates are employed in intercollegiate athletics, 专业的体育管理和营销公司, high school athletic administration and commercial sport, 传统企业也是如此.

澳门银河网站 职业科学学院 prepares undergraduate and graduate students intellectually, morally and spiritually for careers and professions of service. CPS challenges students to strive for academic excellence and life-long learning through promoting collaboration and community partnerships, 并结合研究, 学术与创新.

澳门银河网站 is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & 过去二十年的世界报告. 普林斯顿评论 names it one of the "Best 385 Colleges in America."